e-Commerce Strategy & Research
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e-Commerce Strategy & Research |
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| Research Examples |
User Testing Examples Retail UX continually tests a broad range of e-commerce web sites to understand the latest trends in user experience design and strategy. We typically use participants in the Millennial demographic (Gen Y, 18 - 29 years old), because their expectations and shopping challenges represent the near-future market of our retail clients. Below are a few highlight videos from testing sessions, with brief descriptions of the UX issues the participants discovered. |
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Macys.comConsumer recognizes need for outfit completion on store websites as is present in store. Macy's lacks a feature that is vital in online retail. |
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CharlotteRusse.comBuyer sees a problem with Charlotte Russe's lack of comparison between outfits on the online store. She decides on a recommendation to incorporate such a feature. |
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Express.comThe online store shows problem in displaying color swatches. Consumer sees colors which are not listed and is confused by store's website. |
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Forever21.comConsumer wants picture scanning capability that Forever 21 is not currently offering. User experience could be improved with easier selection and viewing of products. |
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Anthropologie.comBuyer is frustrated with Anthropologie's representation of product. She shows need for constant true display of product qualities on store websites. |
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Express.comIn this video, the website fails to accurately display the product. Online retailers must learn that shoppers should receive the same full picture on the website as they do in the store. |
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BestBuy.comOnline store fails to make the customer comfortable with the purchasing process. Consumer is overwhelmed by amount and variety of products with little to no indication of value in each. |
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Target.comConsumer feels products are not accurately depicted on the website. She shows need for proper zoom in features for each product. |
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Forever21.comUser shows value in displaying full measurement chart on the website. Consumer also points out the benefits of displaying a product in multiple positions to display true representation. |
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Phone: (706) 254-1589 | Email: info@RetailUX.com | Youtube Channel: http://www.youtube.com/retailux |
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Copyright RetailUX 2002 through 2012, All rights reserved. |
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