e-Commerce Strategy & Research
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e-Commerce Strategy & Research |
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Services On-Location Interviews Remote User Testing Video Diaries Competitor UX Audits UX Strategy Customer Personas |
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Rapid, Remote User Testing |
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| At Retail UX, we prefer to spend quality time with customers in person, in an authentic setting, such as their homes or in stores. But that's not always possible, particularly with tight development cycles or tight budgets. The next best thing is to test remotely. The software for remote testingis getting better all the time, and current systems allow video recording, chat sessions, and ubiquitous availability. Participants don't even have to leave the comfort of their homes or offices. Which is how they use your designs anyway. You have the option of sitting in on the session virtually, and will be able to send us chat messages to have us probe deeper on issues that interest you.
In terms of the participant sample, you have three very flexible options. You can designate your own customers as participants (which we highly recommend because they can be matched against very specific criteria). Or, alternatively, we can use Retail UX's pool of participants, when rapid testing is required and the characteristics of the test audience can roughly match the general public. Or, as a third alternative, we can use third party marketing agencies who have a large database of users ready to test web sites. In this case, Retail UX will create specific screening criteria and a screening interview. We can set up regular user tests to correspond with agile sprint cycles, so that no matter how brief the user experience window is, some user testing will have been done to avoid discovering usability problems after the launch. Since remote user testing doesn't require travel or lab costs, it is a cost-effective way to catch problems earlier rather than later. |
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Phone: (706) 254-1589 | Email: info@RetailUX.com | Youtube Channel: http://www.youtube.com/retailux |
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Copyright RetailUX 2002 through 2012, All rights reserved. |
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